
Alex Morel
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Location. Condition. Upgrades. These are the pillars of real estate success. A property’s value isn’t solely determined by past sales—it’s shaped by its surroundings, state of maintenance, and enhancements. A prime location increases demand, a well-maintained home attracts buyers, and thoughtful upgrades boost market appeal.
But there’s more to the equation. Comparable properties play a crucial role. Two homes in the same neighborhood can have vastly different values based on size, features, and overall presentation. Understanding these differences allows you to position your property competitively, ensuring the best possible return.
Market conditions and buyer demand evolve constantly. Staying ahead means making strategic decisions—whether pricing your home right, choosing the right time to sell, or making the right upgrades. The right approach can mean the difference between an average deal and a highly profitable one.
If you want to succeed in real estate, focus on the details that truly matter. Location, condition, and upgrades aren’t just words—they’re the foundation of a successful real estate investment.
Information about your home will allow us to identify most qualifying comparable sales in the area and provide you a more accurate price.
We determine and assess comparable homes recently sold in your area and share our analysis with yours.
We get the "inside scoop" on properties in escrow to see if they could possibly influence your pricing strategy.
Our team is here to help! Fill out the form, and we’ll get back to you as soon as possible.
Alex is a Sarasota native with 40+ years in the area, specializing in Sarasota’s residential real estate market. With a background in engineering and home building, he expertly guides buyers and sellers through Sarasota, Manatee, and Charlotte counties.
© 2025 The Sarasota Native Group.
All Rights Reserved.
© 2025 The Sarasota Native Group. All Rights Reserved.
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