About Us

About Alex Morel
Alex is a true Sarasota Native. Born at Sarasota Memorial Hospital and has lived in Englewood, North Port, Venice, Bradenton and Sarasota throughout his 40+ years in the area. Alex grew up in a family of home builders and contractors and was on residential job sites at a very early age learning all about building homes.
Prior to becoming a Realtor®, Alex worked for a small Mechanical Engineering firm in Sarasota for about a decade as an AutoCAD Draftsman, and then as a NICET Certified Engineering Technician designing fire suppression systems for high-rise condos, office buildings, restaurants, storage facilities, churches, large single-family homes, and other facilities.
Alex has been a licensed Realtor® since 2010, and started his Real Estate career with Wagner Realty, one of the largest independent Brokers in Sarasota and Manatee counties. After 8 years with that firm he moved over to a local RE/MAX office, which was the highest producing RE/MAX office in Florida. After 4 years with RE/MAX Alex decided to hang his license with Realty Hub, a smaller real estate broker that gives him more flexibility within his business to operate in a less “corporate” manner. After 3 years Alex switched over to Medway Realty, which provides same amount of flexibility but with more local support!
Alex is a member of the local Sarasota board, Realtor® Association of Sarasota and Manatee. He is also a member of Florida Realtors® and the National Association of Realtors®. During his membership at RASM, he was previously chosen to sit on the Grievance Committee for Professional Standards and on the Community Outreach Committee.
Alex mainly works in Residential Real Estate guiding Buyers and Sellers through the complexities of the real estate market within the tri-county Sarasota, Manatee and Charlotte County areas, handling new and existing construction single-family homes, condos, villas, townhomes, duplexes, quadruplexes, mobile/manufactured homes and vacant land.
Call Alex For all your home buying and selling needs.
“Buying or selling real estate without a Realtor® is like going to school without a teacher. Knowing what to do, and what not to do, is crucial in today’s real estate market. I look forward to hearing from you when the time is right!” – Alex

Our Mission
At The Sarasota Native Group, our mission is to provide expert real estate guidance tailored to the unique needs of buyers and sellers in Sarasota, Manatee, and Charlotte counties. With decades of local experience and a deep-rooted understanding of home construction, we strive to simplify the home buying and selling process with integrity, transparency, and unmatched industry knowledge. We are committed to offering personalized service, ensuring every client feels confident and informed at every step of their real estate journey.
Our Vision
We envision a real estate experience where clients feel empowered and supported by expert guidance. By leveraging extensive local knowledge, industry expertise, and a commitment to excellence, our goal is to redefine the standard of real estate service. We aim to build lasting relationships, help families find their dream homes, and contribute to the growth and success of Sarasota’s vibrant communities. Whether buying, selling, or investing, we are dedicated to making real estate transactions seamless, rewarding, and stress-free.


Get in Touch with Alex
Fill out the contact form with your questions, and Alex will personally respond to provide the support and insights you need to make informed decisions. Don’t hesitate—reach out today and take the first step toward a successful real estate journey!
Contact Alex Morel
What Our Clients Are Saying
Real Stories, Real Success: Hear from Happy Homeowners
Diane Desir2024-12-06Trustindex verifies that the original source of the review is Google. My partner and I met Alex by chance after a not so great experience with a different Realtor and we couldn’t be more grateful that we did. He is extremely knowledgeable about the home buying process and everything in between. He truly is the best of the best and we will only go to him for any future endeavors. Thank you for all of your hard work Alex!! Happy Holidays! 😊 Tina Marlow2023-08-22Trustindex verifies that the original source of the review is Google. Alex Morel, was very respectful on a delicate sale. We look forward to working with him again real soon on other properties. Thank you so much for all your help. Giselle Miraftabi2023-08-18Trustindex verifies that the original source of the review is Google. We were new to the area and needed guidance in regards to areas and communities. Alex helped us narrow down areas of interest with the vast amount of knowledge he has in the Sarasota area and surrounding. He also was an expert negotiator and was able to help us negotiate a great price for the home. Alex is always very responsive and because of his expertise and fast response we were able to secure the home. He helped us navigate the transaction smoothly and with an amazing attitude and friendly nature. We are very happy we chose to work with Alex and he made the process seamless and we are very happy and excited with our purchase. kay kempner2023-07-07Trustindex verifies that the original source of the review is Google. Alex is an outstanding realtor & person! We were impressed with him on our first conversation & felt that we could trust him implicitly. We found out quickly just how reliable & hard working he is! He answered our numerous questions almost daily and has surrounded himself with competent experts…the home inspector & attorney specifically. We recommend Alex highly! Donna Zanger2023-06-30Trustindex verifies that the original source of the review is Google. I am closing today on my first Florida property. Alex has guided me the whole way. He is professional, knowledgeable, calm, and communicates clearly. He will most definitely be my go-to for my next real estate transaction. I highly recommend Alex!