Home Seller Guide
Home Seller Guide
Florida law mandates that real estate licensees operating as a single agent must disclose their duties to both buyers and sellers.
As a Single Agent, Medway Realty and its associates owe the following fiduciary duties to the seller:
a. Honesty & Fairness,
b. Loyalty,
c. Confidentiality,
d. Obedience,
e. Full Disclosure,
f. Accounting of All Funds,
g. Skill/Care/Diligence,
h. Timely Presentation of All Offers and Counter Offers, and
i. Disclosure of all known facts that impact the value of the property.

Stages of Listing House For Sale
Market Research
This includes determining current real estate market trends in the community, the market value of the house, and what buyers want.
Pre-listing Activities
Prep house for sale. We provide our clients with ideas to make house more appealing to today's buyers, as well as suggest which repairs to fix and which, if any, to leave for new owner to take care of.
Market House For Sale
Appropriate and specific advertising methods based on the subject properties features and location. This includes entrance into the Multiple Listing Service (MLS) database. (The MLS is the largest database of Listings and Buyers who are currently working with a Real Estate Agent to help them find a house to purchase. These listings are shared from the MLS with "3rd party" real estate websites including: Redfin.com, Realtor.com, Homes.com, Zillow.com and Trulia.com.)
Buyer Seller Negotiations
Negotiate the contract purchase price, the terms, and the timeframes within the purchase contract.
Buyer Inspection Period
A Buyer's specific timeframe to have the house completely inspected to their satisfaction. (The state of Florida regulates what a Seller must do with regard to significant home defects.)
Buyer Due Diligence Period
Buyer should secure title insurance and confirm the title to the house is clear with no encumbrances. Buyer will also need to confirm there are no illegal encroachments as well as locate the existence of any easements on the property.
Buyer Financing Period
If Buyer is getting a mortgage to purchase the house this is the timeframe the Buyer has to complete their due diligence with their lender, order an appraisal, and provide Seller with satisfactory loan approval documentation.
Seller Repairs
If repairs are necessary, and agreed upon by all Parties, the Seller will need to have the repairs made before the transaction closes, or parties can come to another arrangement.
Move Out
If not already done so, the Seller typically has all personal possessions, that are not conveying with the sale, removed from the premises. Typically, no later than 1 day prior to the closing date.
Final Walk Through
This is the time when the Buyer does a final inspection of the home to confirm it is to their satisfaction before closing. The Buyer will also confirm, if necessary, any and all repairs are completed. This can happen the day before or the morning of the Closing date.
Closing
This is the agreed upon date the Seller and Buyer will sign all necessary paperwork to transfer ownership of the property from the Seller to the Buyer. The Closing happens when all funds are accounted for and both parties have signed all documentation. The funds should then be dispersed accordingly.

Listing Agent Activities
Proper preparation is key to a successful property listing. From contacting the property owner to presenting the property’s potential, each step helps ensure a smooth sale process. Begin by gathering essential property records, performing a Comparable Market Analysis (CMA), and preparing your listing materials. Ensure clear communication with the seller about pricing, marketing strategies, and goals. With this approach, you can confidently present the property and create an attractive listing.
- Contact property owner and schedule listing presentation.
- Review tax and property appraiser records.
- Conduct Comparable Market Analysis (CMA).
- Assess curb appeal and interior condition.
- Prepare listing materials and marketing strategy.

Seller Guide Contents:
- Our company information.
- Real estate services we offer.
- What you can expect during the selling transaction.
- How we represent the sellers interest.
- The type of service and marketing tools we offer.
- Custom marketing package information.
- Tips to prepare the house for showings.
- Common repair items to check for.
- Listing activities we perform.
- A change of address checklist.
- How we evaluate the house.
- The exposure you get with us.
- Where your listing will syndicate to.
What Our Clients Are Saying
Real Stories, Real Success: Hear from Happy Homeowners
Diane Desir2024-12-06Trustindex verifies that the original source of the review is Google. My partner and I met Alex by chance after a not so great experience with a different Realtor and we couldn’t be more grateful that we did. He is extremely knowledgeable about the home buying process and everything in between. He truly is the best of the best and we will only go to him for any future endeavors. Thank you for all of your hard work Alex!! Happy Holidays! 😊 Tina Marlow2023-08-22Trustindex verifies that the original source of the review is Google. Alex Morel, was very respectful on a delicate sale. We look forward to working with him again real soon on other properties. Thank you so much for all your help. Giselle Miraftabi2023-08-18Trustindex verifies that the original source of the review is Google. We were new to the area and needed guidance in regards to areas and communities. Alex helped us narrow down areas of interest with the vast amount of knowledge he has in the Sarasota area and surrounding. He also was an expert negotiator and was able to help us negotiate a great price for the home. Alex is always very responsive and because of his expertise and fast response we were able to secure the home. He helped us navigate the transaction smoothly and with an amazing attitude and friendly nature. We are very happy we chose to work with Alex and he made the process seamless and we are very happy and excited with our purchase. kay kempner2023-07-07Trustindex verifies that the original source of the review is Google. Alex is an outstanding realtor & person! We were impressed with him on our first conversation & felt that we could trust him implicitly. We found out quickly just how reliable & hard working he is! He answered our numerous questions almost daily and has surrounded himself with competent experts…the home inspector & attorney specifically. We recommend Alex highly! Donna Zanger2023-06-30Trustindex verifies that the original source of the review is Google. I am closing today on my first Florida property. Alex has guided me the whole way. He is professional, knowledgeable, calm, and communicates clearly. He will most definitely be my go-to for my next real estate transaction. I highly recommend Alex!